Purpose, Vision, Strategy & OKRs

We create inspiring mission statements, introduce dynamic goal-setting systems, and promote employee retention & engagement through our Purpose, Vision, Strategy & OKRs methods.

Free Consultation
Leadership | Amaze Growth

Do you have the following in your organization

stagnation chart | Amaze Growth

Lack of strategic direction

wifi management negative | Amaze Growth

Lack of employee motivation & commitment

run away | Amaze Growth

Difficulties in decision-making

Then let’s talk about Purpose, Vision, Strategy and OKRs Consulting:

  • We guide organisations in shaping their purpose, vision and strategy to create an inspiring mission statement.
  • By setting these cornerstones, we enable the introduction of goal-setting systems such as OKRs within the organisation.
  • We stand by organisations when it comes to implementing and embedding OKRs. As a result, all employees gain a deeper understanding of what they are working for and towards.

Our role: We are conductors for leadership teams who want to put their purpose, vision and strategy on paper. Through this explicit approach, we enable our clients to implement goal-setting systems such as OKRs to ultimately engage all employees in achieving the strategy. Here, dynamism, speed and agility are key.

This leads to happy employees, high employee engagement and happy leaders who can watch their transformations and strategies being implemented.

Our Subservices

We empower individuals and teams in organizations in the following areas

Sub Service 1 scaled | Amaze Growth

Purpose & Vision Development

Through numerous conversations, reflections and mindfulness exercises we guide leadership teams to develop their Purpose and Vision together.

Sub Service 2 scaled | Amaze Growth

Definition of Strategy and Strategic Goals

Derived from Purpose and Vision Mision strategy, we analyze the current situation, and develop strategic objectives with the definition of long-term goals for the preparation of OKRs.

Sub Service 3 | Amaze Growth

Implementation of OKRs

Based on the strategic goals, we develop goal-setting systems such as OKRs or V2MOM. This allows the realisation to be carried into the teams and becomes measurable and transparent through OKRs model.

Sub Service 4 scaled | Amaze Growth

Coach-the-Coach on OKRs

For companies that have implemented OKRs, we train internal OKRs coaches to support teams to go through the OKR cycle on a regular basis.

How we work

We work with the following six formats






Knowledge purchase

Want to learn more?

What are the benefits?

OK Frame 10011 | Amaze Growth
OK mobile Frame 10015 | Amaze Growth

Why Amaze Growth?

We are systemic consultants, i.e. we are measurable through our systemic coaching and focus on the human being; on the other hand, we are also management consultants who pay attention to the overall economic context of the company!

We think projects differently and combine three capabilities for you as a partner….

Value Case | Amaze Growth

Strategy Consulting & Value Case Approach

We have +20 years of strategy consulting experience in our team. Every project starts with a clear value case calculation to highlight the strategic and business impact.

Group Coaching | Amaze Growth

Systemic / Coaching Approach

Each of our employees has systemic coaching training and also works up to 50% in systemic coaching. So we don’t just focus on consulting – we implement with people on the ground and keep after.

diagram | Amaze Growth

Project & Program Management Experience 

Project management is core business. We are also strong in program management and manage programs for our clients in +40 countries, +1000 coachees and +25 different learning journeys. 

Our success stories

We love to work together with our clients on practical results. The feeling we get after every business coaching or consulting project, when we see the positive changes we have created together with our clients, means everything to us and drives us.

We take pleasure in working with our clients to develop innovative solutions that move their business forward and give them a competitive advantage.

Christian Rainer | Amaze Growth

Christian Rainer


“Amaze Growth’s OKR methodology has significantly increased employee engagement in our team and has given us more speed and drive in achieving our strategic goals.”

Andy Kulosa | Amaze Growth

Radboud Langenhorst


“We had a strong goal setting system but little alignment with Purpose & Vision. Since we have strategic goals based on Purpose & Vision, the goal achievement discipline in the management team is much better.”

How can you improve your purpose, vision and strategy?

We support companies improve their Purpose, Vision and Strategy in four simple steps:

Mission Statement Analysis

We analyse the current mission statement of the company and survey the employees’ current perception of purpose, vision and strategy.

Mission statement Development

Together with the leadership team, we define a mission statement, a purpose, a vision and derive a strategy from it. We accompany this process with important reflections bilaterally and in the group.

Definition of the strategy

We define the strategy and the main strategic objectives (goals), on the basis of which a target system such as OKRs is created.

OKR Implementation

We then introduce target agreement systems such as OKRs throughout the company. In this way, we strengthen the commitment of the employees and ensure that the strategic goals are achieved through various responsibilities.

Want to learn more?

Our FAQs

Video Content: 30 mins
Exercise: 10 mins

WHY are Consulting Skills necessary in such a fast-paced and competitive business environment and how can you develop such skills? In this chapter we will guide you through the 8 simple steps. Watch for free here!

Read More

Video Content: 60 mins
Exercise: 30 mins

Building trust is the most important basis for customer relationships. This is explained neurologically and psychologically. In this chapter, you will learn some NLP (neurolinguistic programming) tricks, how to apply the trusted advisor from Charles Green and how to interact with different personality styles (colors). 

Read More

Video Content: 60 mins
Exercise: 30 mins

Consultants don’t always receive prompt and positive feedback from their clients. Therefore, a consultant needs a true Growth Mindset. This means shifting from WHAT to HOW and to think, act and advise like a true consultant. 

Read More

Video Content: 60 mins
Exercise: 30 mins

Business Acumen is an important skill to understand your client’s market and business value creation.  In this chapter, you will develop deep business acumen to understand both your own business and that of your customer.

Read More

Video Content: 60 mins
Exercise: 30 mins

Meta Thinking and Structuring is the essential skill consultants have to understand complex environments and how to assemble them into components. In this chapter, you will learn how to question your own thinking in order to observe, reflect and structure your own cognitive processes.

Read More

Video Content: 60 mins
Exercise: 30 mins

A growth consultant needs to always show the value for a client – why start a project or a new program. In this chapter, you will learn how growth consultants develop and prepare meaningful value cases that will help you to underpin your sales strategy.

Read More

Video Content: 60 mins
Exercise: 30 mins

Growth consultants are known for their comprehensive and logical slides. They have convincing stories to present in pitches and in project updates. In this chapter, you will learn how to develop a storyline, how to connect your product or services to your customer’s needs and how to convince an audience to buy from you. 

Read More

Video Content: 60 mins
Exercise: 30 mins

A consultant gives professional services, hence needs to path the way to generate new projects with clients. This means getting into the driver seat and to develop a vision and strategy on behalf of your clients. In this chapter, you will learn how to generate strong demand for your products or services and how to take your sales closing performance to the next level. 

Read More